Brand Identity System
At Fyber I worked with co-founders and the executive team on a strategic relaunch
of the brand to elevate the company’s profile in the ad-tech space to help it accelerate market position and grow to one of the top three mobile SSP's in the world. Daily responsibilities included overseeing the identity, branding and design team and partnering with internal, external teams to help drive key initiatives.
Logo
The full-color horizontal logo is our official logo and our primary and preferred visual identification. In order to maintain the integrity and readability of the logo, the area around the logo should be kept free of text and other graphic elements. This specified area is called clearspace and for all variations of the logo, the clearspace is determined by the width of the ‘F’ in the icon. The guidelines here are the minimum required and should be increased whenever possible.
Logo Variations
In instances where the aesthetics of any preferred version of the logo will be compromised, it is acceptable to use one of the approved variations below.
Brand Colors
An official color system was developed to represent the Fyber brand to ensure consistency across channels and usage.
Typography
The recommended font family for the Fyber brand is Helvetica Neue.
If Helvetica Neue is not available, the appropriate default replacement is Arial.
Photography
An authentic consistent photography style helps Fyber communicate they understand the needs of their audiences. Images represent company brand values – innovation, empowerment, unity.
Illustration
We use illustration to bring context and improved comprehension to what is often complex information. Our illustration style is based on a technical/blue-print aesthetic, using outlines as the dominant element. Please follow the guidelines below to ensure consistency across all uses.
Office Culture
Helping to build a strong internal culture is an important part of a cohesive brand experience. This creates a common ground for employees that helps motivate, communicate company core values and unite around strategic initiatives.
