Category:
Mobile Gaming
Client:
Scopely
As Lead UX Designer, I designed features for player engagement to support complex game systems and deliver the next mobile game franchise for Scopely.
My Role
Led end-to-end UX for core systems and complex mechanics, improving player comprehension and strengthening engagement in a live F2P environment. Focus on developing a seamless experience while optimizing engagement, revenue, retention, and other key metrics.
Scope: Design new features and systems from early concept through launch.
Cross-Functional Leadership: Facilitated ideation sessions and design reviews to align teams.
End-to-End Design: Crafted user flows, wireframes, and interactive prototypes across all platforms.
Research & Validation: Collaborated with research to define usability testing, plan studies, and validate design direction.
Mentorship: Coached junior designers to elevate design execution, build capacity, and proactively resolve issues.
Partners: Game Design, PM, UI Art, Engineering
Research and Discovery
Led early-stage discovery with product and stakeholder partners to clarify user needs, define the opportunity space, and align on strategic objectives
Evaluated competitive experiences to identify patterns, usability standards, and areas for innovation
Design Core Flows and Features
Design new features and systems from early concept through launch, using data insights to shape role-aware experiences. Beginning with high-level concepts and core loops, providing hands-on design leadership and UX recommendations.
Develop Wireframes and Prototypes
Create wireframes and prototypes to illustrate details and interactions of the feature
Facilitate and collaborate with cross-functional teams to present designs, collect feedback, ideate, iterate and refine designs.
Define and Document Design Specifications
Delivered annotated design specs to clearly communicate flows, states, and component behavior
Validated final implementation through design QA, issue tracking, and iterative refinements
Results and Impact
Made a positive impact with innovative UX improvements through concepting, design, rapid iteration and prototyping
Designed new gameplay features and systems for core features
Balanced tactical, hands-on design, with strategic discussions, collaborating closely with cross-functional teams
Delivered in an agile environment and adapted to evolving requirements while maintaining UX consistency
Provided constructive feedback and guidance that empowered design team members to grow and excel in their roles
