Hello
As a player-coach designer, I specialize in moving teams through ambiguity to launch products and experiences that connect with users. I am hands-on in the end-to-end design and delivery phases, prototyping in Figma, Claude, and AI-powered tools to align teams into action, accelerate every phase, and bring a north star into focus.
What drives me is the intersection of strategy, craft, and emerging tech. Equally at home in a stakeholder alignment meeting or heads-down prototyping, I care about building things that are intuitive, intentional, and worth using, working closely with stakeholders to strengthen product strategy and improve results.
I've led design for cross-functional teams at ServiceNow, and startups like Scopely, Machine Zone, Zynga, and Fyber. My work runs from early-stage zero-to-one products to delivery at scale.
At ServiceNow, I designed a zero-to-one Sales Hub serving 2,000+ sales reps, lifting CSAT by 35% as part of a platform team recognized with a Nielsen Norman Group Design Award. Across past roles, I've led design teams at startups and owned UX end-to-end. At Fyber, I led the brand transformation and customer experience that supported a $190M acquisition. At Zynga, I shipped features to 7-8 million daily active users.
I believe innovative product design begins with listening and connecting user needs with product opportunities to achieve massive results.
Right now I'm energized by the new frontier of AI-enhanced experiences. It's collapsing the distance between an idea and a working prototype, and making design the competitive advantage that connects with users through all the noise. That's the problem I want to point myself at next, doing the work I love most.
5
Companies (4 Startups – 1 Enterprise SaaS)
The throughline in my UX career has been building with innovation teams from hyper growth startups to enterprise SaaS. I built alongside teams from early stages to mature products at scale, like Fyber, where I led the brand and digital transformation supporting a $190M acquisition.
7200+
Hours Saved Annually
I designed AI-powered next best action features for ServiceNow's Sales Hub, surfacing timely, proactive suggestions for reps and saving the team 7,200+ hours annually.
35%
CSAT Improvement
At ServiceNow, I designed a 0-to-1 Sales Hub serving 2,000+ sales reps, as part of a Nielsen Norman award-winning platform team. The new experience lifted CSAT results by 35%.
7-8M
Daily Active Users
At Zynga, I shipped features supporting engagement and other key metrics optimizing features at a hypergrowth startup.
From people who've built alongside me
001
I start by digging into the business goals and user problems behind a product, through research, stakeholder alignment, and competitive analysis. The point is to define what actually needs to be built before any design begins.
What’s included
AI-enabled user & market research
Stakeholder alignment
Scope & roadmap definition
002
I move from early concepts to high-fidelity, production-ready design. That means wireframes, interactive prototypes, and scalable design systems that hold up as products grow.
What’s included
Wireframes & concept exploration
AI-enabled prototyping
Design systems & UI
003
I partner closely with engineering through launch, then use real usage data and feedback to refine the product. It's the same approach that drove a +35% CSAT lift at ServiceNow and shaped core systems for mobile games played by millions.
What’s included
Engineering handoff & QA
Post-launch iteration
Metrics-driven refinement