Hello - I’m Michael, a product designer and builder. For 15+ years I’ve turned ambitious zero-to-one concepts into products and metrics optimized to scale, across hyper-growth start-ups, enterprise platforms, and social apps connecting with millions.
Real stories from real partners
35%
CSAT Improvement
At ServiceNow, I designed a 0-to-1 Sales Hub serving 2,000+ sales reps, as part of a Nielsen Norman award-winning platform team. The new experience lifted CSAT results by 35%.
7200+
Hours Saved Annually
I designed AI-powered next best action features for ServiceNow's Sales Hub, surfacing timely, proactive suggestions for reps and saving the team 7,200+ hours annually.
$190M
Startup Acquisition
I led the brand and customer experience transformation at Fyber supporting a $190 acquisition.
7-8M
Daily Active Users
At Zynga, I shipped features supporting engagement and other key metrics optimizing features at a hypergrowth startup.
001
I start by digging into the business goals and user problems behind a product, through research, stakeholder alignment, and competitive analysis. The point is to define what actually needs to be built before any design begins.
What’s included
AI-enabled user & market research
Stakeholder alignment
Scope & roadmap definition










