Senior UI/UX + Product Design Lead
5
Companies (4 Startups – 1 Enterprise SaaS)
The throughline in my UX career has been building with innovation teams from hyper growth startups to enterprise SaaS. I built alongside teams from early stages to mature products at scale, like Fyber, where I led the brand and digital transformation supporting a $190M acquisition.
7200+
Hours Saved Annually
I designed AI-powered next best action features for ServiceNow's Sales Hub, surfacing timely, proactive suggestions for reps and saving the team 7,200+ hours annually.
35%
CSAT Improvement
At ServiceNow, I designed a 0-to-1 Sales Hub serving 2,000+ sales reps, as part of a Nielsen Norman award-winning platform team. The new experience lifted CSAT results by 35%.
7M
Daily Active Users
At Zynga, I shipped features supporting engagement and other key metrics optimizing features at a hypergrowth startup for 7-8 million daily active users.
Hello
I'm Michael, a pragmatic player-coach designer. For over 15 years I’ve turned ambitious zero-to-one concepts into products and metrics optimized to scale, across hyper-growth start-ups, enterprise platforms, and social apps connecting with millions. I specialize in moving teams through ambiguity to align teams into action and launch products and experiences that connect with users. I am hands-on in the end-to-end design and delivery phases, prototyping in Figma, Claude, and AI-powered tools to accelerate every phase, and bring the north star into focus.
What drives me is the intersection of strategy, craft, and emerging tech. Equally at home in a stakeholder alignment meeting or heads-down prototyping, I care about building things that are intuitive, intentional, and worth using, working closely with stakeholders to strengthen product strategy, reduce risk, and improve user experiences and results.
I've led design for cross-functional teams at ServiceNow, and startups like Scopely, Machine Zone, Zynga, and Fyber. My work runs from early-stage zero-to-one products to delivery at scale.
I believe innovative product design begins with listening and connecting user needs with product opportunities to achieve meaningful outcomes.
Right now I'm energized by the new frontier of AI-enhanced experiences. It's collapsing the distance between an idea and a working prototype, and making design the competitive advantage that connects with users. That's the problem I want to point myself at next, doing the work I love most.
From people who've built alongside me
01
I start by digging into the business goals and user problems behind a product, through research, stakeholder alignment, and competitive analysis. The point is to define what actually needs to be built before any design begins.
What’s included
AI-enabled user & market research
Stakeholder alignment
Scope & roadmap definition
02
I move from early concepts to high-fidelity, production-ready design. That means wireframes, interactive prototypes, and scalable design systems that hold up as products grow.
What’s included
Wireframes & concept exploration
AI-enabled prototyping
Design systems & UI
03
I partner closely with engineering through launch, then use real usage data and feedback to refine the product. It's the same approach that drove a +35% CSAT lift at ServiceNow and shaped core systems for mobile games played by millions.
What’s included
Engineering handoff & QA
Post-launch iteration
Metrics-driven refinement