Mobile Gaming
Product Design
UX/UI
Mobile
0→1
The Challenge
Build out the next franchise game for Machine Zone. Focus on developing a seamless experience while optimizing engagement, revenue, retention, and other key metrics.
1M+
Downloads in one week
#1
Trending mobile game
My Role
As Lead UX Designer, I worked with product owners and lead stakeholders to build new systems and experiences. I conceptualized new features, researched competitive products, and designed the core flows, wireframes and prototypes. I then tested and iterated with partner teams across game design, front-end development and engineering.
THE PROCESS
Discovery and Research
• Conducted user research and started conversations with product owners, and discussed insights
• Recorded feedback and mapped to features to surface and align on opportunity areas
Create IA Maps and framework
• Map out and build core features based on primary use cases
• Begin with high level blocks
• Ideate and shop around to teams and internal designers
Turn sketches into flows and wireframes
• Focus on seamless experiences
• Create delight
• Improve on past products
Define Interactions
• Build expectation, continuity, narrative, and relationships to help guide user understanding and decision making
• Support overall user experience and usability
Build core features
• Work with product managers to map out scalable design systems
• Focus on seamless experiences and key metrics
• Collaborate with multi-disciplinary teams in fast-paced design-build cycles
• Design for multiple devices with responsive readiness in mind
Results and Impact
• Positive reviews from the target audience and new users
• One MILLION downloads in less than a week – #1 trending mobile game
• Reached top ten in both Strategy and RPG categories
More Projects
View more →
