Ad Tech Startup
Fyber.com
A website is the top of funnel entry point for customer and brand experiences. For fyber.com I worked with executive teams and developers to create a high quality responsive site and strategically position the company in the ad-tech space.
$190M
Acquisition value
Top 3
Mobile SSP globally
Fyber Customer Experiences
Part of a building a strong 360 degree brand is creating consistent high-quality experiences across each external channels including the website, content, product and end user experiences.
THE PROCESS
Fyber Pulse: Content Portal
As part of building a thought leadership channel and audience to help engage current and potential customers I led design, project management and worked with content and marketing leads to develop Fyber Pulse.
Product features
I often worked with the product teams to help develop and refine UI/UX. The purpose of the feature shown here is to improve and empower the user experience by consolidating and introducing more flexibility into ad placement menus.
Product Feature: End Card
The goal of this project was to optimize engagement with users watching mobile rewarded ads, identified as a revenue opportunity.
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