I'm a designer and builder. For 15+ years I've turned ambitious zero-to-one ideas into products built to scale, across early-stage startups, enterprise platforms, and social games connecting with millions.
design is
design is
Real stories from real partners
"As a leader, Michael is exceptional at mentoring and developing other designers on the team. His leadership has been instrumental in driving the success of many projects at ServiceNow. His patience and collaboration skills make him a valuable asset to my team."
Hennie Farrow
Servicenow
"As a leader, Michael is exceptional at mentoring and developing other designers on the team. His leadership has been instrumental in driving the success of many projects at ServiceNow. His patience and collaboration skills make him a valuable asset to my team."
Hennie Farrow
Servicenow
"As a leader, Michael is exceptional at mentoring and developing other designers on the team. His leadership has been instrumental in driving the success of many projects at ServiceNow. His patience and collaboration skills make him a valuable asset to my team."
Hennie Farrow
Servicenow
"Michael is one the strongest designers I've had the opportunity to work with at MZ. He is an excellent collaborator, easy to work with and open to feedback."
Adithi Sampath
Walmart Labs
"Michael is one the strongest designers I've had the opportunity to work with at MZ. He is an excellent collaborator, easy to work with and open to feedback."
Adithi Sampath
Walmart Labs
"In one hour, I've witnessed him kick off features with product managers, discuss game mechanics with designers, provide direction to 2D art, and then settled in front of a Cintiq to finish up an icon. He's that versatile, and definitely someone I'd be lucky to work with again."
Mike Mariano
Roblox
"In one hour, I've witnessed him kick off features with product managers, discuss game mechanics with designers, provide direction to 2D art, and then settled in front of a Cintiq to finish up an icon. He's that versatile, and definitely someone I'd be lucky to work with again."
Mike Mariano
Roblox
ServiceNow
Enterprise SaaS
Led zero-to-one UX/UI for a new enterprise sales hub, improving CSAT +35% over legacy tools and saving 7,200+ hours with streamlined flows.
ServiceNow
Enterprise SaaS
Led zero-to-one UX/UI for a new enterprise sales hub, improving CSAT +35% over legacy tools and saving 7,200+ hours with streamlined flows.
ServiceNow
Enterprise SaaS
Led zero-to-one UX/UI for a new enterprise sales hub, improving CSAT +35% over legacy tools and saving 7,200+ hours with streamlined flows.
Cognant Platform
Ad Tech Platform
Designed a media buying platform from scratch enabling media buying across 250+ ad channels; managing billions in ad spend.
Cognant Platform
Ad Tech Platform
Designed a media buying platform from scratch enabling media buying across 250+ ad channels; managing billions in ad spend.
Cognant Platform
Ad Tech Platform
Designed a media buying platform from scratch enabling media buying across 250+ ad channels; managing billions in ad spend.
Fyber
Ad Tech Startup
Led digital transformation, enhancing brand value ahead of Fyber's $190M acquisition.
Fyber
Ad Tech Startup
Led digital transformation, enhancing brand value ahead of Fyber's $190M acquisition.
Fyber
Ad Tech Startup
Led digital transformation, enhancing brand value ahead of Fyber's $190M acquisition.
Satori
Emerging Tech Products
Led UI/UX, building from scratch with product and engineering teams for emerging tech products.
Satori
Emerging Tech Products
Led UI/UX, building from scratch with product and engineering teams for emerging tech products.
Satori
Emerging Tech Products
Led UI/UX, building from scratch with product and engineering teams for emerging tech products.
Crystalborne
Mobile Gaming
Led UI/UX, shaping core design systems and progression loops for a social gaming app.
Crystalborne
Mobile Gaming
Led UI/UX, shaping core design systems and progression loops for a social gaming app.
Crystalborne
Mobile Gaming
Led UI/UX, shaping core design systems and progression loops for a social gaming app.
Avatar: Pandora Rising
Mobile Gaming
Led UI/UX for core features and design systems for Avatar mobile game.
Avatar: Pandora Rising
Mobile Gaming
Led UI/UX for core features and design systems for Avatar mobile game.
Avatar: Pandora Rising
Mobile Gaming
Led UI/UX for core features and design systems for Avatar mobile game.
35%
CSAT Improvement
At ServiceNow, I designed a 0-to-1 Sales Hub serving 2,000+ sales reps, as part of a Nielsen Norman award-winning platform team. The new experience lifted CSAT results by 35%.
7200+
Hours Saved Annually
I designed AI-powered next best action features for ServiceNow's Sales Hub, surfacing timely, proactive suggestions for reps and saving the team 7,200+ hours annually.
$190M
Startup Acquisition
I led the brand and customer experience transformation at Fyber supporting a $190 acquisition.
7-8M
Daily Active Users
At Zynga, I shipped features supporting engagement and other key metrics optimizing features at a hypergrowth startup.
001
Discover & Define
I start by digging into the business goals and user problems behind a product, through research, stakeholder alignment, and competitive analysis. The point is to define what actually needs to be built before any design begins.
What’s included
AI-enabled user & market research
Stakeholder alignment
Scope & roadmap definition
001
Discover & Define
I start by digging into the business goals and user problems behind a product, through research, stakeholder alignment, and competitive analysis. The point is to define what actually needs to be built before any design begins.
What’s included
AI-enabled user & market research
Stakeholder alignment
Scope & roadmap definition
001
Discover & Define
I start by digging into the business goals and user problems behind a product, through research, stakeholder alignment, and competitive analysis. The point is to define what actually needs to be built before any design begins.
What’s included
AI-enabled user & market research
Stakeholder alignment
Scope & roadmap definition
002
Design & Prototype
I move from early concepts to high-fidelity, production-ready design. That means wireframes, interactive prototypes, and scalable design systems that hold up as products grow.
What’s included
Wireframes & concept exploration
AI-enabled prototyping
Design systems & UI
002
Design & Prototype
I move from early concepts to high-fidelity, production-ready design. That means wireframes, interactive prototypes, and scalable design systems that hold up as products grow.
What’s included
Wireframes & concept exploration
AI-enabled prototyping
Design systems & UI
002
Design & Prototype
I move from early concepts to high-fidelity, production-ready design. That means wireframes, interactive prototypes, and scalable design systems that hold up as products grow.
What’s included
Wireframes & concept exploration
AI-enabled prototyping
Design systems & UI
003
Deliver & Iterate
I partner closely with engineering through launch, then use real usage data and feedback to refine the product. It's the same approach that drove a +35% CSAT lift at ServiceNow and shaped core systems for mobile games played by millions.
What’s included
Engineering handoff & QA
Post-launch iteration
Metrics-driven refinement
003
Deliver & Iterate
I partner closely with engineering through launch, then use real usage data and feedback to refine the product. It's the same approach that drove a +35% CSAT lift at ServiceNow and shaped core systems for mobile games played by millions.
What’s included
Engineering handoff & QA
Post-launch iteration
Metrics-driven refinement
003
Deliver & Iterate
I partner closely with engineering through launch, then use real usage data and feedback to refine the product. It's the same approach that drove a +35% CSAT lift at ServiceNow and shaped core systems for mobile games played by millions.
What’s included
Engineering handoff & QA
Post-launch iteration
Metrics-driven refinement